The Panhellenic Federation of Associations and Societies of People with Diabetes (POSSASDIA) initiated the campaign “We Score Three Points on Health” in 2019, featuring Greek basketball players raising awareness about diabetes in schools. However, the campaign faced disruption due to the lockdown. This challenge inspired a digital transformation that expanded its reach and impact, turning obstacles into opportunities through innovative solutions.
The campaign incorporated a two-phase model:
1. Self-Training Phase: Users consumed educational content at their own pace.
2. Competition Phase: Users competed through quizzes and challenges, fostering engagement and collective learning.
This strategy ensured not only sustained public awareness but also provided valuable patient education, while smart analytics in the app identified and addressed knowledge gaps effectively.
Community Growth: Built a community of 1,795 members with 1,057 app downloads.
High Engagement: Two-thirds of users actively participated, completing 20,550 challenges and answering 119,828 questions.
Knowledge Improvement: Average knowledge increase of 20%, particularly in exercise, diet, and health topics.
Recognition: Earned a Net Promoter Score of 70% and contributed to an academic study with the Medical School of Aristotle University of Thessaloniki.
This case study highlights the potential of digital innovation to transform traditional campaigns into impactful, data-driven initiatives. By embracing technology and gamification, POSSASDIA not only overcame the challenges of the pandemic but also set a benchmark for effective community engagement and education in healthcare.
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