The pharmaceutical industry faces increasing demands for personalized customer experiences. However, gaps in omnichannel readiness and inconsistencies in understanding customer journeys prevent stakeholders from delivering seamless engagement across touchpoints. Key Account Managers, medical teams, and marketing professionals needed training to bridge these gaps and adopt omnichannel strategies effectively.
To address this challenge, we delivered a tailored professional development series of workshops focused on:
Developed and delivered workshops tailored to the unique needs of each team.
Focused on key learning pillars: contextual, experiential, and transformative learning.
Ensured ongoing feedback and refinement to maximize impact.
Visualized findings from Customer Journey and Content Marketing workshops.
Helped participants understand persona profiling and key touchpoints clearly.
Refreshed foundational knowledge of digital engagement channels like remote calls, webinars, and real-time interactions.
Assigned real-world projects to apply Next Best Action strategies based on omnichannel data.
Active Participation: High engagement throughout the training sessions.
Increased Readiness: Participants assessed their omnichannel capabilities and identified areas for growth.
Practical Knowledge: Employees gained actionable insights into persona creation, customer journeys, and campaign strategies.
Skill Advancement: Teams are now equipped to implement advanced omnichannel strategies effectively.
The training empowered stakeholders to deliver consistent and aligned customer experiences, contributing to long-term improvements in engagement and strategy execution. The adoption of omnichannel techniques has strengthened client relationships, enhanced digital maturity, and positioned the company as a leader in next-generation customer engagement.
Empower your people to thrive, stand out your business to excel and drive innovation to stay ahead, with a dedicated partner every step of the way.
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