Any large organisation has a lot of  unstructured data, like customer interactions, engagement data, email correspondence etc.

This data often remains untapped, as it’s time-consuming and  difficult to analyze and integrate into marketing strategies using traditional methods. But, of course, it carries great  potential.

Now that we have generative AI, the old rule of ‘garbage in,  garbage out’ has been consigned to the trash. We can now use  the tech to pre-process, clean and structure the data. It gives us a revealing new dataset to add to your existing core.

Once in possession of your unstructured or junk data, this  process is initiated then  delivered with the machine with much greater depth of output  than has previously been possible.

We offer a Gen AI Data Transformation training, tooling and program for  clients, so that you can chat with your data and impact your content generation and performance.

Kickstart your AI transformation journey by leveraging data to derive insights necessary for the next step:

Data Collection: Collect and analyze features from sales, marketing & medical activities to understand audience interactions and engagements.

Audience Clustering: Utilize clustering techniques to segment audiences and build data-driven personas, leveraging the Recency, Frequency, Monetary (RFM) framework for a comprehensive understanding.

Predictive Modeling: Develop predictive models to identify content types and topics that resonate with different personas, enabling more targeted and effective marketing strategies.

Strategy Alignment: Align insights and actions with overarching marketing strategies focusing on awareness and engagement to ensure coherence and effectiveness.

Feedback Loop: Establish a feedback loop to continuously learn from audience interactions and refine models for better accuracy and relevance over time