4th Digital4Pharma Training Day Report

The 4th Digital4Pharma Training Day, pioneer and best-known executives’ learning activity regarding digital trends, new methods and best practices of multichannel interaction in the field of life sciences and healthcare, was taken place with great success on Tuesday, July 4, 2017 at OTE Academy. 160 executives from 40 companies participated in this year’s event, proving the great interest of the industry in strengthening its skills in modern marketing. The established series of Digital4Pharma learning events is organized by GET2WORK, under the auspices of the Association of Pharmaceutical Companies of Greece, the Panhellenic Association of Pharmaceutical Industry and the Hellenic Society of Pharmaceutical Management.
In the changing environment of health, innovation in marketing strategy, the development of customer-centric practices and the skills’ synthesis of business executives, significantly enhance their role in the market. During the 4th Digital4Pharma training day, subject experts, specialized executives in life science companies and distinguished instructors contributed in building trust in digital channels and understanding the changing behaviour of “customers”, presented digital ways which evolve the customer relationship, highlighted digital innovations in the industry and enhanced the skills of participants in modern marketing.