On May 6, 2014, at the heart of Athens (New Hotel, Syntagma), GET2WORK organized the first training seminar focused on digital marketing and communication for executives from pharmaceutical companies. This event was supported by the SFEE and the HFAEM.
The seminar attracted 85 executives from 27 companies, 12 speakers, and 7 media representatives, confirming the importance, need, and demand for continuing such educational activities. In fact, 8 out of 10 participants stated that similar events are essential moving forward. The goal of this seminar was to familiarize attendees with the new digital reality, understanding the new mindset and approach to digital media, and providing an introduction to tools such as Digital Communities, HCPs Networks, Digital Communication, Reputation Management, Patient Education, Digital Channels (email, e-detailing, remote detailing), Content Marketing, Digital Monitoring, as well as legal regulations (Compliance) and performance measurement (ROI).
In an era of digital rebirth, particularly in the healthcare sector, where data is shifting and redefining the roles of all involved, our goal is, beyond providing specialized social networking development services, to offer targeted educational activities for executives, organizations, healthcare professionals, and patient communities.
We would like to extend our sincere thanks to the SFEE and HFAEM for their kind support, our esteemed speakers, the communication sponsors (Iatronet.gr, PMJournal.gr, HealthDaily.gr, Suit.gr), and most importantly, to all the participants for their interest and trust. 9 out of 10 participants, based on their feedback in the seminar evaluation, expressed satisfaction, and we aim to fully meet their expectations.
Photographs from the event are available on our Facebook page: https://www.facebook.com/digital4pharma
DETAILED PROGRAM:
09:00-09:30 – Arrival & Coffee
09:30-09:40 – Seminar Opening
- Konstantinos Varsamos, Managing Partner, GET2WORK
09:40-09:50 – Opening Speeches - Natalia Toubnaki, Communications Director, SFEE
- Stathis Psimenos, President, HFAEM
09:50-10:10 – Why Digital 4 Pharma? Where Digital Meets Pharmaceutical Marketing - Panagiotis Meggos, New Channels & Commercial Excellence Manager, GSK
10:10-11:10 – Digital Community Building - George Anagnostopoulos, CEO, Socialab
- (Official educational partner of ALBA Graduate Business School and the international Digital Marketing Institute)
11:10-11:30 – HCPs Social Network Platforms (Docnet Case) - George Asimakopoulos, Marketing & Business Development Manager, Cegedim
11:30-12:00 – Coffee Break
12:00-12:20 – Digital Health Communication - Antonis Theodoridis, Digital Communication Manager, Boehringer Ingelheim
12:20-12:40 – Social Media Reputation Management - Vasilis Daskalopoulos, CEO, Asset Ogilvy PR
12:40-13:00 – Health and the Internet (“The Patient’s Step” Case) - Effie Simeonidou, Business Manager, iatronet.gr
13:00-14:00 – Pharma Compliance: The Way Forward - Ioanna Michalopoulou, Corporate and Commercial Lawyer, Medical, Pharma and Life Sciences Law Specialist
14:00-15:00 – Lunch Break
15:00-15:20 – Digital Transformation Management: “The New Way of Thinking and Work” - Ioannis Ofakoglou, Director, Ristart Marketing Agency, Founder of Pharma Journal
15:20-15:40 – Engaging E-detailing - Nikos Kontis, Manager, Leap
15:40-16:00 – Remote Detailing: The European Experience - Panos Papakostantinou, Region Europe Digital Marketing & Sales Manager, Novartis
16:00-16:20 – Content Management: Effectiveness Cases - Anastasios Bitsikas, Senior Advertising Executive, Digital Media Business Unit, DOL
16:20-17:20 – Digital Monitoring & ROI Optimization - Konstantinos Bakopoulos, General Director, Protocol Online Marketing
17:20-17:30 – Closing Remarks
This training seminar served as a valuable opportunity for participants to enhance their knowledge and expertise in navigating the rapidly changing landscape of digital marketing and communication within the pharmaceutical industry.
