Athens, 8/7/2015 (Press Release): On July 1, 2015, the 2nd educational seminar on digital marketing and multichannel communication, specifically for executives of pharmaceutical companies, was held in the center of Athens (Radisson Blu Park Hotel) by the company GET2WORK, with the support of SFEE, PEF, and EEFA.
The participation of 80 executives from 25 pharmaceutical companies and 20 representatives from higher educational organizations, other entities, consultants/trainers, and solution and service providers confirmed the importance, necessity, and demand for updating the knowledge and skills of the workforce in pharmaceutical companies. The goal of the seminar was to familiarize attendees with the methodology, tools, and best practices of digital marketing and multichannel customer engagement. Furthermore, in the targeted workshops held, participants had the opportunity to learn about and discuss ways to utilize key digital channels such as remote detailing, healthcare professional portals, mobile devices, and social media.
Based on the feedback received from 40% of the participants and with 9 out of 10 recommending the seminar to other colleagues for the second year, the contribution of our educational activities to strengthening the workforce in the healthcare sector in the new digital reality is now firmly established.
We would like to warmly thank SFEE, PEF, and EEFA for their kind support, our speakers, the workshop instructors, our partners, and especially all the participants for their interest and trust, shown practically during such a critical period.
We declare our commitment to meeting their future expectations to the fullest!
DETAILED PROGRAM:
09:00-09:30 Opening – Greetings
- Natalia Toubanaki, Director of Communication, SFEE
- Fai Kosmopoulou, General Director, PEF
- Zoe Stefanidou, President, EEFA
09:30-11:00 SESSION A: Digital Marketing and Multichannel Customer Engagement
- 09:30-10:00 Marketing, Digital Marketing, or Omni-channel Marketing?
Sergios Dimitriadis, Associate Professor, Department of Marketing and Communication, Athens University of Economics and Business - 10:00-10:30 Digital Marketing: Is it the cure for every marketing condition?
Giorgos Anagnostopoulos, Adjunct Instructor, Executive Development, ALBA Graduate Business School - 10:30-11:00 Back to the Future: “Customer-Centricity”
Konstantinos Varsamos, Managing Partner, GET2WORK
11:00-11:30 Break – Coffee
11:30-13:00 SESSION B: Market Practices (Cases)
- 11:30-11:50 Case studies on Multichannel Marketing usage
Giorgos Kletsas, Business and Technology Consultant, IMS Health - 11:50-12:10 Existing Socialism in Pharma
Giorgos Papaioannou, Communications and Public Affairs Manager, AbbVie - 12:10-12:30 The Time for Remote Detailing Has Come!
Asimakis Yannopoulos, Senior Manager Sales & Marketing Effectiveness, Amgen - 12:30-12:50 Key experiences in implementing Closed Loop Marketing
Giannis Bersi, Group Product Manager, Pharmathen - 12:50-13:00 Virtual Reality in HCP Engagement
Nikos Kontis, General Manager, LEAP
13:00-14:00 Break – Lunch
14:00-15:30 SESSION C: Parallel Workshops (Selection)
- Workshop 1: How to be effective with Remote Detailing (in English)
Sebastien Noel, Senior Consultant, Kadrige - Workshop 2: Developing a self-guided portal for healthcare professionals
Giorgos Asimakopoulos, Marketing & Business Development Manager, IMS Health - Workshop 3: Next is Now! Updates and training via mobile devices.
LEAP Experts (Virtual Reality, Augmented Reality, Gamification, e-detailing 2.0) - Workshop 4: The role of social media in pharmaceutical marketing
Ioannis Ofakoglou, Brand Strategy & Marketing Director, RISTART
15:30-16:00 Break – Coffee
16:00-17:30 SESSION D: Parallel Workshops (Selection)
- Repetition of the previous session (participate in a 2nd workshop of your choice).
The photos from the seminar are available on Facebook.
The main speeches will gradually be available on YouTube.
About GET2WORK:
We support professionals, organizations, patient communities, and companies in the healthcare sector to effectively respond to modern challenges and opportunities in the field. We provide solutions and services for the development of patient-centered practices, multichannel strategies, and human resources.
