On July 1st, 2015, in the centre of Athens (Radisson Blu Park Hotel) the 2nd #Digital4Pharma training day on digital marketing and multichannel communication, especially for pharma executives, was held by GET2WORK, under the auspices of the Association of Pharmaceutical Companies of Greece , the Panhellenic Association of Pharmaceutical Industry , the Pharma Innovation Forum, the Association of Consumer Drug Companies and the Hellenic Society of Pharmaceutical Management.
The participation of 80 executives from 25 pharmaceutical companies and 20 representatives of academia, consulting, training and specialized providers of solutions and services, confirmed the important need of up-to-date knowledge and modern skills of people working in the life science industry. The scope of the event was to get familiar with the methodology, tools and best practices of digital marketing and multichannel customer engagement. In addition, in the workshops that took place, participants had the opportunity to be informed and discuss ways to use digital media such as remote detailing, healthcare professional portals, mobile apps and social media.
Based on the evaluation we received from 40% of the participants, 9 out of 10 are recommending #Digital4Pharma to their other colleagues for a second year, with the contribution of our activities to the empowerment of the people of the industry towards the digital era being established.
We would like to warmly thank the Association of Pharmaceutical Companies of Greece , the Panhellenic Association of Pharmaceutical Industry and the Association of Consumer Drug Companies and the Hellenic Society of Pharmaceutical Management for their kind support, our speakers, the tutors, our partners and especially all the participants for the interest and trust they have shown us in practice in the midst of such a critical period.
We declare from our side our desire to meet tomorrow’s expectations to the fullest!