On May 6, 2014, in the centre of Athens (New Hotel) in Syntagma was held the 1st training day on digital marketing and communication specifically for executives of pharmaceutical companies by GET2WORK, with the kind support of the Association of Pharmaceutical Companies of Greece and the Hellenic Society of Pharmaceutical Marketing .
The participation of 85 executives from 27 companies, 12 speakers and 7 media representatives, confirmed the importance, the need and the demand for the continuation of similar training activities. This was also stated by 8 out of 10 participants. The purpose of this event was to get acquainted with the new digital reality, to understand the new way of thinking and approaching digital media and to introduce tools such as Digital Communities, HCPs Networks, Digital Communication, Reputation Mgmt., Patient Education, Digital channels (e-mail, e-detailing, remote detailing), Content Marketing, Digital Monitoring and of course legislation (Compliance) and ways to measure performance (ROI).
In an era of digital renaissance, which specifically in the field of health changes the data that existed until now and redefines the roles of all involved, our goal is beyond the consulting and specialized services of network development, to provide targeted learning activities to executives, organizations, healthcare professionals and patient communities.
We would like to warmly thank the Association of Pharmaceutical Companies of Greece and the Hellenic Society of Pharmaceutical Marketing for their kind support, our renowned speakers, the communication sponsors Iatronet.gr, PMJournal.gr, HealthDaily.gr, Suit.gr and especially all the participants for their interest and trust they showed to us in practice and 9 out of 10 (based on their answers in the evaluation of the day) expressed to us.
We declare from our side our desire to meet their expectations to the fullest!
Photos of the training day are available on fb: https://www.facebook.com/digital4pharma
