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Digital4Pharma 2024: "Mind the Gap"

9Jul
Digital4Pharma 2024: "Mind the Gap" 09 JulyJul 2024 08:30 - 17:00Pelika and Spartis 1, Athens, Greece

Digital4Pharma 2024 "Mind The Gap"

 

Digital evolution runs at a fast pace, continuously creating new opportunities and challenges. Organizations are looking for ways to leverage these developments to their advantage, as they are on an ongoing journey of digital transformation. People need not only information and knowledge, but also the right mindset, inspiration, flexibility, collaboration, guidance, skills, methods, readiness, safety and a clear vision to effectively travel to their next business goals.

Join and explore on Tuesday, July 9 at OTEAcademy in Maroussi, the "boarding" of the Greek pharmaceutical market into the excitingly developing digital world!

GET2WORK organizes the Digital4Pharma 2024 educational sessions day! Here you can learn, discuss and discover practices, experiences and latest trends that will strengthen your role in the digital transition to the hybrid era of the pharmaceutical market

 

Why join?

 

As executives with responsibilities in Marketing, Medical, Sales, Communication, Patient Advocacy, Customer Engagement, Digital Innovation, IT, Compliance or HR, you become part of a dynamic community that promotes experiential and collaborative learning.

 

In the exploration sessions and the plenary session we will deal with topics such as:

  • Generative artificial intelligence use cases
  • Experiences for event engagement
  • Digital actions to empower patients
  • Alternative social media platforms
  • Collaboration of X, Y, Z generations in the application of digital media

The case studies section will offer the opportunity to present and discuss successful digital strategies that have been implemented, proving that innovative approaches can lead to tangible results in the industry. In the panel debate, experts will share thought-provoking views on the embracement, adoption, and utilization of digital tools in the field. Don't miss the opportunity to upgrade your knowledge and digital skills in the hybrid era of the pharmaceutical market. Sign up today!

 

For more information and registrations, you can contact us at 211 10 69 373, send an email to digital4pharma@get2work.eu or make an online reservation by pressing the "BOOK" button on the top right.

 

 

 

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Location

OTEAcademy, Pelika and Spartis 1, Athens, Greece

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09 Jul 08:30
Registration - coffee
09 Jul 09:00
SECTION A (Exploration Sessions):
Pre-registration in a working group of your choice
09 Jul 09:00
A1: Looking for Generative AI use cases that bring value in pharma
Moderator: Konstantinos Varsamos, Managing Partner GET2WORK
09 Jul 09:00
A2: Elevating Engagement and Content Potential through technology and interactions
Moderator: Nikos Kontis, Managing Director LEAP
09 Jul 09:00
A3: Exploring innovative applications on alternative social media platforms
Moderator: Katerina Chatzichristou, Social Media Manager
09 Jul 09:00
A4: Developing the capacity of agencies to assimilate digital actions towards patients
Moderators: Tasos Gkotsopoulos, Aggeliki Karakiozopoulou, Eva Sarigianidou
09 Jul 09:00
A5: Cooperation of X, Y, Z generations in the adoption of digital media
Moderator: Elisavet Georgiou, Occupational Psychologist - Executive Coach - Director of Be Yourself.
09 Jul 10:30
Coffee Break
09 Jul 11:00
SECTION B (Plenary): Exploration Sessions feedback
09 Jul 13:00
Lunch Break
09 Jul 14:00
SECTION C (Plenary): Business Cases
09 Jul 14:00
Another portal for healthcare professionals?
Vaggelis Fragkiskatos, Marketing Specialist Innovative Medicines, Bristol Myers Squibb
09 Jul 14:25
The role of data in the establishment and management of a start-up in the self-care sector
Spiros Mpokias, Founder and CEO, iPharma
09 Jul 14:50
Cardiobeans Platform: Digitally Developing an Educational Community in Cardiovascular Medicine
George Giannakoulas, Professor of Cardiology AUTH
09 Jul 15:15
Exploring New Horizons: Embarking on the Sales Navigator Experimentation Journey
Nantia Mandopoulou, Digital Channels & Capabilities Associate Director, MSD Greece
09 Jul 15:40
Coffee Break
09 Jul 16:00
SECTION D (PANEL DEBATE): MIND THE GAP
Semina Vagiakou, Digital and Innovation Head, Novartis Hellas
George Filiotis, Director of Information Technology, Pharmaserve-Lilly S.A.C.I.
Elina Prassa, Head of Strategy & Data, Digital, Technology, Takeda
Mauridis Lazaros, Data Science Director, Abbvie



Moderator: Konstantinos Varsamos, Managing Partner GET2WORK

FILIOTIS GEORGE

George "Geordi" Filiotis is IT Director at Pharmaserve-Lilly. He is responsible for guiding the company's technology strategy, developing and implementing infrastructure upgrade strategies and improving efficiency. Possesses technical knowledge and experience in managing information systems as well as strong business acumen and excellent communication skills. He holds a BA in Mathematics and an MS in Computer Science from Tufts University of Massachusetts.

FRAGKISKATOS EVAGGELOS

Vangelis has been working as Marketing Specialist Innovative Medicines at Bristol Myers Squibb since 2022. For the last 7 years, he has contributed through his experience in marketing & sales positions to the teams he is a member of, to fulfill the vision that led him to the pharmaceutical industry: to improve the life of patients with serious diseases. He has studied Chemistry at the undergraduate level at the University of Patras (2016) and at the postgraduate level Development of new drugs: Research, circulation & access at the EKPA Medical School (2023), Digital Marketing & Social Media at the Athens University of Economics and Business (2021) and mMBA in Pharma at Alba Graduate Business School (2019).

GEORGIOU ELISAVET

Elisavet Georgiou specializes in the promotion of Mental Health and Well-being in individuals and businesses as well as in the management of professional and personal crises and transitions (dismissal, bereavement, divorce, illness, burn-out). She focuses on human resource development, digital transition, wellness, psychosocial risks, mental resilience, self-awareness, stress and conflict management. She has 25+ experience as a business consultant/coach in matters of human resources development and management as well as 15+ parallel experience as a psychotherapist. Since January 2010, she founded and manages the Be Yourself Center (www.be-yourself.gr) where she provides Counseling, Coaching, Mentoring, Education and Psychotherapy services, individually or in groups, to individuals, businesses, NGO and educational organizations. She is a founding member and president of the Be Positive Mental Health and Wellbeing Institute (www.be-positive). She also holds a Bachelor's Degree in Psychology, a Master's Degree in Organizational & Economic Psychology, a Diploma in Personal & Executive Positivity Coaching. He has a 4-year special training in Gestalt psychotherapy and certification as an Adult Educator in Greece (EOPPEP) and Cyprus (ANAD).

GIANNAKOULAS GIORGOS

Giorgos Giannakoulas was born in Thessaloniki in 1973. In 1992 he enrolled at the Medical School of Thessaloniki, from which he graduated in 1998 with the grade of "Excellent" and was sworn in 6th in order of rating among 262 people. He was awarded a Doctor of the Faculty of Medicine of the AUTH with honors in 2006. In 2008 he obtained the Cardiology specialty title license after examinations. He retrained at the Adult Congenital Heart Disease and Pulmonary Hypertension Unit of the Royal Brompton Hospital, London. This center is a pan-European tertiary referral center for adult congenital heart disease and also one of the pulmonary hypertension centers in Great Britain. In 2020 he was appointed Associate Professor of Cardiology at the AUTH School of Medicine and in 2021 he was appointed Adjunct Associate Professor at the Institute of Bioelectronic Medicine at the Feinstein Institutes for Medical Research, NY. He has been principal investigator in a large number of randomized phase II/III/IV clinical trials in almost all cardiovascular diseases. From 2012 to 2020 he has been the National Guidelines Coordinator of the Hellenic Society of Cardiology responsible for the communication and implementation of the guidelines of the European Society of Cardiology by the Greek colleagues. He has participated in the Nucleus of the Working Group on Pulmonary Circulation and Right Ventricular Function of the European Society of Cardiology and is the current President for the period 2022-2024. During his tenure as a faculty member of the School of Medicine, he has received multiple awards and distinctions, most importantly the award for excellence in teaching medical students (2nd in the entire School of Medicine) for the Academic year 2015-2016, as well as the best paper award from Greece at the ACC 17- 66th Annual Scientific Session in Washington DC, on March 17-19, 2017. Finally, he is in charge of the post-education program of Specialization (Fellowship) in the field of Congenital Heart Disease in Adults and Pulmonary Hypertension. He has published a large number of scientific publications and chapters in books mainly at the international but also at the national level. He is the initiator and main moderator of the “Cardiobeans Podcast”, the most popular Cardiology educational podcast in Greece, with a large audience also abroad.

GKOTSOPOULOS TASOS

GKOTSOPOULOS TASOS

Tassos has 34 years of professional career, 21 of them in the field of communication and public relations. Extensive experience in crisis management and related training with several partner companies / clients in the field of health both in Greece and abroad.

KARAKIOZOPOULOU AGGELIKI

KARAKIOZOPOULOU AGGELIKI

Consultant with many years of expertise in marketing, strategic consulting, and personal development of executives. Significant experience in the Pharmaceutical Industry in Marketing, Sales and Market Access positions.

KONSTANTINOS VARSAMOS

KONSTANTINOS VARSAMOS

25 years of international professional experience in developing organizations and coaching professionals in the healthcare sector towards digital innovation. Instructor in professional development trainings and postgraduate University programs. Curator of the educational activity Digital4Pharma, Managing Partner of GET2WORK and Co-founder of Hug. Keynote speaker at events, meetings, conferences. Holder of a B.Sc. in Mathematics and a M.Sc. in Artificial Intelligence (Bristol, United Kingdom)

KONTIS NIKOS

Nikos Kontis is the visionary founder of LEAP (2006) and the co-founder of the Lost Atlantis Experience Museum (2019). He holds a degree in Marketing and Communication from Athens University of Economics and Business (AUEB), and a Master's degree in Psychology with a focus on "Virtual Communities" from Panteion University. In his early years, Nikos shaped his extensive career by contributing articles to various computer magazines. As his passion for tech, comics, and games grew stronger, he also developed a fondness for programming, becoming a self-taught developer who delights in crafting well-written code, tackling challenging projects, and exploring cutting-edge technologies. To this day, he continues to sharpen his skills and test the limits of new technologies. Nikos is also a dedicated educator and speaker, sharing his insights on the digital world, the various uses of advanced technologies, and immersive realities such as the metaverse.

MANDOPOULOU NANTIA

Nadia Mandopoulou is Digital Channels & Capabilities Associate Director at MSD Greece. She is working on the overarching of the strategy in channels & digital tools in the local affiliate. She is responsible to leverage the innovative channels & capabilities enabling the organization to implement omni-channel strategies that will offer a positive Customer experience, bring revenue and marketing effectiveness. Among her responsibilities are the development and establishment of the Company’s digital ecosystem, the coordination of web developments across the Franchises and the Company’s presence in Social Media. Nadia is member of the LT in Enterprise Mentoring Program, a volunteering initiative that focuses on creating connections and on fostering diversity & inclusion through mentoring. Nadia Mandopoulou previously was Marketing & Sales Manager for Virology portfolio. Also, she was Product Manager in various products for Urology, Oncology and Hematology. She started her career in Pharma Industry as a Sales Representative. She holds a BcA in Biology from University of Athens

MPOKIAS SPYROS

MPOKIAS SPYROS

Spyros Bokias started his career in the field of Technology as a Business Consultant for four years, and for the past 22 years, he has been working in the healthcare sector. He has held senior management positions at Menarini Hellas, and in 2016, he established and served as the BU Director for the Start-Up Business Unit focusing on Consumer Health Care. Expanding his professional pursuits, he changed companies and served for three years as the General Manager of another Start-Up, Prisum Healthcare, which he and his partners established from scratch in Greece under very challenging conditions, as the company started at the beginning of COVID-19. Subsequently, along with the Varelas family, owners of several successful companies in the health sector such as Galenica, Varelas, Pharmis, etc., they decided to found iPHARMA SA, a Start-Up company in the sector of Nutritional Supplements, Medical Devices, and Cosmetics. They secured representation agreements with two major foreign companies, the Spanish Uriach and the Belgian Tilman, while continuing to invest in acquiring Castalia as their own Brand. Additionally, iPHARMA has a separate Business Unit (B2B) that provides Professional Services to other companies, both in terms of Detailing and Sales as well as in systems and processes. Mr. Bokias served two consecutive terms as General Secretary on the Board of Directors of EFEX (Association of Non-Prescription Medicines Companies) and academically holds a degree in Business Administration with a specialization in Marketing, as well as an MBA (Master of Business Administration).

PRASSA ELINA

A passionate strategic leader with an agile mind and a growth mindset engaging and empowering teams to develop and deliver results. Significant expertise in pharma industry developed through a variety of commercial roles, across multiple pharma organizations, counting 20 years of experience in sales, marketing, leading transformation towards omnichannel approach, driving operational excellence & business development as well as planning and establishing new capabilities & infrastructure. Excited to leverage the power of data, digital & technology combined with business acumen and cross-functional collaboration to evolve pharmaceutical industry go to market model.

VAGIAKOU SEMINA

Semina Vagiakou is the Innovation & Digital Head of Novartis Greece. The new division of the company collaborates with multiple cross-departmental teams to create digital solutions for patients and the wider healthcare ecosystem, as well as shaping and empowering the Omnichannel strategy with the aim of optimizing the customer experience. Semina brings strong experience from multinational companies such as Microsoft, Coca Cola Hellenic Bottling Company and Vodafone in consumer and commercial positions, where she has led Business Management, brand and products for various categories, while developing strategy and marketing . With a proven track record in the dynamic multinational corporate space, having held positions in local and regional roles, Semina brings a wealth of experience and a fresh perspective to the pharmaceutical industry. Semina holds a degree in Product and Systems Design Engineering from the University of the Aegean, a master's degree in Design & Innovation from the Technical University of Denmark and an MBA from ALBA Business School in Greece.

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