Digital4Pharma 2024: "Mind the Gap"

Katerina Chatzichristou has an extensive background in advertising, digital marketing, and fashion, combined with business experience in the retail sector. Her skills include sales, merchandising, and project management, and she is distinguished by her strong commitment to pioneering sustainable practices. With a degree in Fine Arts and a diploma in Digital & Social Media Marketing, Katerina has served as CEO and head designer of a sustainable women's fashion brand, leading initiatives for a more environmentally sustainable future. Today, she runs a 360 Advertising & Digital Marketing agency based in Athens and has also joined the team of collaborators at the SPOROS platform, the first Circular Economy Impact Investing Platform in Greece and Southeastern Europe, in the Marketing and Ecosystem Development department. Since November 2023, she has been the strategic partner of Get2Work in services related to Digital & Social Media Marketing. As a mother of two boys, a passionate drummer, and a lover of life, Katerina brings boundless energy, empathy, and creativity to all her activities. Her motto is, “Anything you believe and your mind can conceive, you can achieve!”

George "Geordi" Filiotis is IT Director at Pharmaserve-Lilly. He is responsible for guiding the company's technology strategy, developing and implementing infrastructure upgrade strategies and improving efficiency. Possesses technical knowledge and experience in managing information systems as well as strong business acumen and excellent communication skills. He holds a BA in Mathematics and an MS in Computer Science from Tufts University of Massachusetts.

Vangelis has been working as Marketing Specialist Innovative Medicines at Bristol Myers Squibb since 2022. For the last 7 years, he has contributed through his experience in marketing & sales positions to the teams he is a member of, to fulfill the vision that led him to the pharmaceutical industry: to improve the life of patients with serious diseases. He has studied Chemistry at the undergraduate level at the University of Patras (2016) and at the postgraduate level Development of new drugs: Research, circulation & access at the EKPA Medical School (2023), Digital Marketing & Social Media at the Athens University of Economics and Business (2021) and mMBA in Pharma at Alba Graduate Business School (2019).

Elisavet Georgiou specializes in the promotion of Mental Health and Well-being in individuals and businesses as well as in the management of professional and personal crises and transitions (dismissal, bereavement, divorce, illness, burn-out). She focuses on human resource development, digital transition, wellness, psychosocial risks, mental resilience, self-awareness, stress and conflict management. She has 25+ experience as a business consultant/coach in matters of human resources development and management as well as 15+ parallel experience as a psychotherapist. Since January 2010, she founded and manages the Be Yourself Center (www.be-yourself.gr) where she provides Counseling, Coaching, Mentoring, Education and Psychotherapy services, individually or in groups, to individuals, businesses, NGO and educational organizations. She is a founding member and president of the Be Positive Mental Health and Wellbeing Institute (www.be-positive). She also holds a Bachelor's Degree in Psychology, a Master's Degree in Organizational & Economic Psychology, a Diploma in Personal & Executive Positivity Coaching. He has a 4-year special training in Gestalt psychotherapy and certification as an Adult Educator in Greece (EOPPEP) and Cyprus (ANAD).

Giorgos Giannakoulas was born in Thessaloniki in 1973. In 1992 he enrolled at the Medical School of Thessaloniki, from which he graduated in 1998 with the grade of "Excellent" and was sworn in 6th in order of rating among 262 people. He was awarded a Doctor of the Faculty of Medicine of the AUTH with honors in 2006. In 2008 he obtained the Cardiology specialty title license after examinations. He retrained at the Adult Congenital Heart Disease and Pulmonary Hypertension Unit of the Royal Brompton Hospital, London. This center is a pan-European tertiary referral center for adult congenital heart disease and also one of the pulmonary hypertension centers in Great Britain. In 2020 he was appointed Associate Professor of Cardiology at the AUTH School of Medicine and in 2021 he was appointed Adjunct Associate Professor at the Institute of Bioelectronic Medicine at the Feinstein Institutes for Medical Research, NY. He has been principal investigator in a large number of randomized phase II/III/IV clinical trials in almost all cardiovascular diseases. From 2012 to 2020 he has been the National Guidelines Coordinator of the Hellenic Society of Cardiology responsible for the communication and implementation of the guidelines of the European Society of Cardiology by the Greek colleagues. He has participated in the Nucleus of the Working Group on Pulmonary Circulation and Right Ventricular Function of the European Society of Cardiology and is the current President for the period 2022-2024. During his tenure as a faculty member of the School of Medicine, he has received multiple awards and distinctions, most importantly the award for excellence in teaching medical students (2nd in the entire School of Medicine) for the Academic year 2015-2016, as well as the best paper award from Greece at the ACC 17- 66th Annual Scientific Session in Washington DC, on March 17-19, 2017. Finally, he is in charge of the post-education program of Specialization (Fellowship) in the field of Congenital Heart Disease in Adults and Pulmonary Hypertension. He has published a large number of scientific publications and chapters in books mainly at the international but also at the national level. He is the initiator and main moderator of the “Cardiobeans Podcast”, the most popular Cardiology educational podcast in Greece, with a large audience also abroad.

Tassos has 34 years of professional career, 21 of them in the field of communication and public relations. Extensive experience in crisis management and related training with several partner companies / clients in the field of health both in Greece and abroad.

Consultant with many years of expertise in marketing, strategic consulting, and personal development of executives. Significant experience in the Pharmaceutical Industry in Marketing, Sales and Market Access positions.

25 years of international professional experience in developing organizations and coaching professionals in the healthcare sector towards digital innovation. Instructor in professional development trainings and postgraduate University programs. Curator of the educational activity Digital4Pharma, Managing Partner of GET2WORK and Co-founder of Hug. Keynote speaker at events, meetings, conferences. Holder of a B.Sc. in Mathematics and a M.Sc. in Artificial Intelligence (Bristol, United Kingdom)

Nikos Kontis is the visionary founder of LEAP (2006) and the co-founder of the Lost Atlantis Experience Museum (2019). He holds a degree in Marketing and Communication from Athens University of Economics and Business (AUEB), and a Master's degree in Psychology with a focus on "Virtual Communities" from Panteion University. In his early years, Nikos shaped his extensive career by contributing articles to various computer magazines. As his passion for tech, comics, and games grew stronger, he also developed a fondness for programming, becoming a self-taught developer who delights in crafting well-written code, tackling challenging projects, and exploring cutting-edge technologies. To this day, he continues to sharpen his skills and test the limits of new technologies. Nikos is also a dedicated educator and speaker, sharing his insights on the digital world, the various uses of advanced technologies, and immersive realities such as the metaverse.

Nadia Mandopoulou is Digital Channels & Capabilities Associate Director at MSD Greece. She is working on the overarching of the strategy in channels & digital tools in the local affiliate. She is responsible to leverage the innovative channels & capabilities enabling the organization to implement omni-channel strategies that will offer a positive Customer experience, bring revenue and marketing effectiveness. Among her responsibilities are the development and establishment of the Company’s digital ecosystem, the coordination of web developments across the Franchises and the Company’s presence in Social Media. Nadia is member of the LT in Enterprise Mentoring Program, a volunteering initiative that focuses on creating connections and on fostering diversity & inclusion through mentoring. Nadia Mandopoulou previously was Marketing & Sales Manager for Virology portfolio. Also, she was Product Manager in various products for Urology, Oncology and Hematology. She started her career in Pharma Industry as a Sales Representative. She holds a BcA in Biology from University of Athens

I began my career as a scientist, specializing in multidisciplinary projects within Chemo/Bio-informatics. During this period, I devised and implemented innovative algorithms while mentoring students. Shifting to a commercial setting, I assumed the position of a Lead Data Scientist, contributing to diverse projects in the e-commerce industry. Presently, I am at the forefront of integrating and leveraging state-of-the-art technologies and algorithms in Biopharma, heading the data science capability at the Global (OUS) function of AbbVie.

Spyros Bokias started his career in the field of Technology as a Business Consultant for four years, and for the past 22 years, he has been working in the healthcare sector. He has held senior management positions at Menarini Hellas, and in 2016, he established and served as the BU Director for the Start-Up Business Unit focusing on Consumer Health Care. Expanding his professional pursuits, he changed companies and served for three years as the General Manager of another Start-Up, Prisum Healthcare, which he and his partners established from scratch in Greece under very challenging conditions, as the company started at the beginning of COVID-19. Subsequently, along with the Varelas family, owners of several successful companies in the health sector such as Galenica, Varelas, Pharmis, etc., they decided to found iPHARMA SA, a Start-Up company in the sector of Nutritional Supplements, Medical Devices, and Cosmetics. They secured representation agreements with two major foreign companies, the Spanish Uriach and the Belgian Tilman, while continuing to invest in acquiring Castalia as their own Brand. Additionally, iPHARMA has a separate Business Unit (B2B) that provides Professional Services to other companies, both in terms of Detailing and Sales as well as in systems and processes. Mr. Bokias served two consecutive terms as General Secretary on the Board of Directors of EFEX (Association of Non-Prescription Medicines Companies) and academically holds a degree in Business Administration with a specialization in Marketing, as well as an MBA (Master of Business Administration).

A passionate strategic leader with an agile mind and a growth mindset engaging and empowering teams to develop and deliver results. Significant expertise in pharma industry developed through a variety of commercial roles, across multiple pharma organizations, counting 20 years of experience in sales, marketing, leading transformation towards omnichannel approach, driving operational excellence & business development as well as planning and establishing new capabilities & infrastructure. Excited to leverage the power of data, digital & technology combined with business acumen and cross-functional collaboration to evolve pharmaceutical industry go to market model.

Eva Maria Sarigiannidou is a Chemist with an MSc in Sustainable Management of Protected Areas. After a long career in pharmaceutical sales, she founded Thrive EMS nearly 7 years ago. Since then, she has been designing strategies and educational tools for business development and sales, combining Design Thinking with the principles of Lean Methodology. Her field of expertise also includes social entrepreneurship.

Semina Vagiakou is the Innovation & Digital Head of Novartis Greece. The new division of the company collaborates with multiple cross-departmental teams to create digital solutions for patients and the wider healthcare ecosystem, as well as shaping and empowering the Omnichannel strategy with the aim of optimizing the customer experience. Semina brings strong experience from multinational companies such as Microsoft, Coca Cola Hellenic Bottling Company and Vodafone in consumer and commercial positions, where she has led Business Management, brand and products for various categories, while developing strategy and marketing . With a proven track record in the dynamic multinational corporate space, having held positions in local and regional roles, Semina brings a wealth of experience and a fresh perspective to the pharmaceutical industry. Semina holds a degree in Product and Systems Design Engineering from the University of the Aegean, a master's degree in Design & Innovation from the Technical University of Denmark and an MBA from ALBA Business School in Greece.