Valuable insights into customer purchasing behavior in pharmacies have emerged from the study “Consumer Experience and Purchasing Journey in Pharmacies,” conducted by the Laboratory of Business Communication at the Athens University of Economics and Business, sponsored by SY.F.A.K. The findings
The Marketing department of the Athens University of Economics and Business provided its freshman students with an innovative and unique experience. Utilizing the social mobile platform “Atrivity*”, freshmen were given the opportunity to self-evaluate and increase their knowledge, shortly before
The communication between a pharmacist and their customer revolves around two key axes: the degree of control the pharmacist desires in the relationship (low or high) and the corresponding degree of control sought by the customer. These two axes define
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