Digital4Pharma 2023: Activation 4.0

Elena Spiropoulou, Data Privacy Officer, Member of the Privacy Europe Network, Accredited Mediator and Lawyer. Elena is a lawyer with more than 15 years of expertise on the field of Personal Data Protection, Intellectual Property and IT Law. Clients of Spiropoulou Law Firm are international and national companies from the health industry, art world, e-shops, insurances, tourism, digital content and analytics e.t.c. She has vast experience in consulting and litigation on matters of compliance, and has handled complex issues such as notifications to Data Protection Authorities of several EE countries, privacy policies, obtaining data subjects’ consent, infringements of personal data e.t.c. Elena has also participated to several conferences of the greek government all over Greece for the awareness of the general population on the safe use of the internet and she was a member in the law making committees in the drafting of the Consumer Code for Distance Sales and the amendment of law 2251/1994 on consumer protection. Elena is an accredited Mediatior and accredited Data Protection Officer.

My journey within Novartis is: An adventure of opportunities to pioneer, design and execute new concepts and roles! A track record of business contribution, impact, learnings, mindset shifts, and attractive professional development, which in the end, influence people’s lives (Patients, Customers & Novartis colleagues). Qualified with over 20 years in leadership positions, with a strong understanding of the pharma market and how business results can be achieved, I have developed a true care for patients & people, and a compelling vision to reveal how pharmaceutical companies contribute with a positive impact on humanity. I am excited about my current role to lead a unique organization combining Strategy & Execution. The Business Excellence & Execution (BE&E) Department plays a strategic role in today's business performance while transforming our engagement model for the digital era, promoting the evolution of a technology-based business model! The In-Market Brands and Business Innovation (IBBI) department, manages the portfolio of successful in-Market brands, aiming to maximize the value and patient access with an innovative & entrepreneurial business mindset. The strong focus on the Oncology, Hematology & biologic brands keeps the connection with the market to evolve the Customer Experience!

George Markoulis excels as a commercial executive in the pharma field, leading the GSK Greece team dedicated to commercial excellence and omnichannel. His department partners with cross-functional teams to optimize business excellence, strengthen the company’s omni-channel and execution strategies and overall improve customer experience.  After spending more than two decades in senior marketing and sales roles, both In Greece and on international level, for major pharma companies, he has gained vast experience on identifying unexploited opportunities and providing viable solutions to cover patient, physicians and caregivers needs. George is a lifelong learner and enjoys working in an environment that values revolutionary thinking and innovation. He is passionate towards exploring the endless possibilities of the digital technology on the advancement of the health care system.

2015-2018: BMS Marketing Manager, Athens,Greece 2013-2015: Astellas, Oncology Key Account Manager-Marketing Specialist, Athens,Greece 2011-2013: MSD, Oncology Key Account Hospital Manager , Athens,Greece 2005-2010: Roche, Senior Biopharmaceutical Specialist Oncology, Athens,Greece 2012: National University of Piraeus, Executive MBA, Athens,Greece 2008:National University of Paris,CNAM MBA Pharmaceutical Marketing, Paris,France 2020–Today: IPSEN, Commercial Head Oncology, Greece, Cyprus, Athens, Greece 2018-2020: IPSEN, Marketing Director Oncology, Athens,Greece

Giannis works as Digital & Innovation Value Partner at Roche Hellas and has broad experience in realizing digital solutions at speed, scale and impact within diverse multinational environments. A marketing technology professional focused on supporting organizations to accelerate their digital customer engagement programs, create business value and foster CX & innovation culture. He holds a first master's degree in International Marketing from AUEB, a second master's degree in "Development of new drugs: research, launch and access" from the Medical School of Athens (UOA) and a bachelor's degree in Chemistry from UOA.

Co-Founder of HUG, one of the most creative agencies specializing in brand activation. Ioannis Ofakoglou is considered one of the pioneers of modern branding and marketing. He has contributed to the development of companies by designing successful strategies, advising entrepreneurs and marketing executives. He has undertaken the branding of cities in the country and participates as a keynote speaker in conferences and internal workshops.

John Tsoukatos is the founder of JUST Advertising and holds the position of Chief Creative Officer with over 25 years of experience in pharmaceutical marketing. Under his guidance, his teams have won numerous awards and recognition from creative organizations worldwide. With a proven track record of creating successful promotional campaigns for pharmaceutical products across various therapeutic categories, he brings innovative ways of collaboration and solutions to clients, while fostering a culture of development, opportunities, and innovation for his team members. Prior to founding JUST in 2007, he built a decade-long and successful career in pharmaceutical companies, starting as a medical representative at Kleva, Senior Product Manager at Schering Plough, and Marketing Director at Frezyderm. He holds a Bachelor's degree in Biochemistry with an MSc in Biology. In 2019, he introduced JUST to Bloc Partners, the largest global network of independent advertising agencies specializing in the healthcare sector.

25 years of international professional experience in developing organizations and coaching professionals in the healthcare sector towards digital innovation. Instructor in professional development trainings and postgraduate University programs. Curator of the educational activity Digital4Pharma, Managing Partner of GET2WORK and Co-founder of Hug. Keynote speaker at events, meetings, conferences. Holder of a B.Sc. in Mathematics and a M.Sc. in Artificial Intelligence (Bristol, United Kingdom)

With over 20 years in the heart of the pharmaceutical industry, Nadia Palamida stands as an undeniable example of professional success and contribution. She specializes in the field of sales and marketing, combining theoretical knowledge with successful practices. In 2010, she embarked on her professional journey at Amgen Greece, initially joining the sales department for osteoporosis. She was later promoted to the Marketing department and the Gen Med team. The primary goal of Gen Med is to co-create an environment that promotes innovation and supports patients. She is a graduate of the Marketing and Communication department at the American College of Greece, and she has further deepened her knowledge in business strategy through postgraduate seminars for executives at Quinlan/LOYOLA and Northwestern/Kellogg universities in the United States. Her academic background, combined with her experience, demonstrates her commitment to evolution and the pursuit of pioneering solutions for the industry.

Meet Nikos Kontis, the visionary founder of LEAP (2006) and the impressive Lost Atlantis Experience Museum (2019). Nikos studied Marketing and Communications at the Athens University of Economics and Business (AUEB) and later completed a master’s degree in psychology, specializing in "Virtual Communities," at the Panteion University. Full of passion for technology, Nikos is a self-taught programmer who enjoys the art of coding and tackling complex projects. Additionally, as a lover of comics and video games, he has written various articles for various technology magazines in the past. To this day, he takes great pleasure in sharing his knowledge and experiences in topics related to the digital world, video games, and new realities (metaverse) through educational programs and speeches.

With over 25 years of experience in the fields of technology, business, and marketing across a wide range of markets and company sizes (from startups to multinational organizations), Panos Basios is the Digital, Data & Analytics Director at MSD, responsible for Greece, Cyprus, and Malta. He began his career in Silicon Valley, USA, where he worked for 5 years at Apple and Sun Microsystems before returning to Greece. During his time in Silicon Valley, he witnessed firsthand the evolution of the broader digital ecosystem from its inception to the present day. He then held leadership positions in a series of companies while also co-founding and successfully managing the consulting firm Amperium. Prior to joining MSD, Panos served as the Managing Director at iProspect, the largest multinational performance digital agency and a part of the Dentsu group. Previously, he was the Director of Digital Excellence and Innovation at OPAP. Panos holds a degree in Electrical Engineering and Computer Engineering from the National Technical University of Athens (Metsovio Polytechnic). He also holds a postgraduate degree in Electrical Engineering from Stanford University and an Executive MBA from the Athens University of Economics and Business.

Tassos has 34 years of professional career, 21 of them in the field of communication and public relations. Extensive experience in crisis management and related training with several partner companies / clients in the field of health both in Greece and abroad.

Theodore Vlassis has 15 years of professional experience in the field of Advertising and Marketing. Since 2016, he has been working at Amgen Greece in the Digital Marketing Department. The goal of his team is to shape the digital strategy and continuously seek innovative solutions, with a focus on patients and the medical community. His main involvement is pushing the boundaries of Regulatory and Compliance departments with new ideas, as well as delving into metrics, analytics, data, and redefining Omnichannel Customer Engagement. He studied Communication & Media Studies at the National and Kapodistrian University of Athens, and continued with the Master of Business Administration (MBA) program in Business Administration at the Athens University of Economics and Business, specializing in Marketing & Communication. He is a member of the Hellenic Institute of Marketing and a certified adult trainer (EOPPEP) with 10 years of teaching experience in public Vocational Training Institutes (IEK).